All That You Need to Know About Employer Brand



All That You Need to Know About Employer Brand

June 30, 2020

When it comes to the term “branding” we think more about the marketing side. Things like company logo, brand image, and how a company might be perceived by consumers, and it tends to be the main focus of building brand awareness, and we often neglect to discuss the value of employer branding.

Today the recruitment process which the companies follow to hire candidates for various job profiles and to retain employees are changing rapidly. In a large part due to advancement in technology, social media, and career review sites have made it easier for job applicants to find information. So without a strong employer brand, your company is missing out on top candidates, potentially losing money, and affecting other areas of the business.

Employer branding has now become an important global concept, and most companies are today putting together strategies to create successful employer brand image.

What is Employer Branding?

Employer branding is a company’s reputation as an employer and the value, vision and objectives it brings or offers to its employees.

Positive employer branding helps to attract and retain quality employees, who are crucial to the success and growth of the company. A big reason employer branding is so important is because it represents the business identity of the company. A good employer stands out to candidates who are looking for jobs and also helps the recruiting team to attract the best talent pool of applicants.

By not working on employer branding, the company can quickly sabotage the hiring efforts and may even miss the opportunity to associate with influential stakeholders. Employer branding is meant to convey the value of the organization, the working culture, and why it is best for a potential employee to choose them.

Why It is Important

An organization serves its customers through the best talents and the best technologies available. Building an employer brand helps in attracting the best candidates that can deliver customer satisfaction services. However, retaining the talented candidates is also important by creating a work environment that provides growth, opportunity, compensation and flexibility.

Besides these, candidates also look to associate with organizations which are culturally and socially responsible towards society and wellbeing of individuals. All these factors make an organization a reputed brand that has to be created, nurtured and developed that surely help to lure the best.

Shiras is one of leading consulting firms in Bangalore. It has a strong network of individuals and organizations as its clients to whom they deliver the finest results. Shiras works proficiently towards catering and sustaining high standards of professionalism in the domains of brand communication and human resource acquisition. Established in 2016, they have set a benchmark as a well-known advisory and creative agency committed to building successful and trusted relationships with the clients.

So if you are an organization that wants to become a distinguished “Employer Brand” by strengthening your workforce and creating a strong identity then Shiras is the right place to guide you through it. Shiras empowers forward-thinking organizations to navigate disruptive changes of the market and lead them with strategic plans for growth and success that strive to deliver impactful results.

It has two core ventures Shiras HR Advisory & Services & Shiras Digital Services.

Shiras HR Advisory & Services is one of the most reputed talent acquisition firms in Bangalore that has set a benchmark for the quality service it offers. It enhances the value of the organization in the eyes of the job seekers and helps the organisation to find and hire the most desirable candidates. These candidates deliver outstanding performance and loyalty towards the organization that further helps in brand building of the organization.

Shiras Digital has teamwork professionals like Digital Marketers, SEO Specialists, Graphic Designers, Content Writers, and other such talented professionals. With the expert team, they offer the best in class Web Services, Online Services, and Creative Services and offer 360-degree digital solutions for building brand identities, enhancing business growth and connecting more customers for the company or the organization.